Digital | Print

YouTube Optimization

  • YouTube Optimization

    The Broadcasting Board of Governors (BBG) communications campaign around optimizing YouTube channels across the organization.

    • Opportunity

      Simplifying a copy-heavy content document by the Office of Design and Innovation (ODDI) with a step by step visuals explaining with less copy how to optimize videos.

    • Concept

      A modern design and less wordy letting the visuals guide users on YouTube video optimization. Promoting user-friendly guide via digital banners and print poster.

    • Services
      Visual Design (Digital + Print)
    • Deliverables
      - Digital Display Ad
      - Intranet slider banner ad
      - Poster
      - Guide
    • BBG YouTube Optimization guide Display Advertising
    • BBG YouTube guide Promo Poster
    • BBG YouTube digital banner advertisign


A modern user-friendly and easy to understand guide welcome by the organization non-digital administrators.

    • BBG YouTube guide front cover
    • BBG YouTube guide interior 1
    • BBG YouTube guide interior 1
    • BBG YouTube guide interior 2
    • BBG YouTube guide interior 3
    • BBG YouTube guide interior 4
    • BBG YouTube guide back cover