Hi, I'm Deborah Arroyo, and I provide creative visual design solutions based on user experience research. I can help your organization improve the digital user experience for your users by applying lean UX and user-centered design methodologies to user interface design. I will create a customized user interface which includes a design system and scalable usability processes. The result is a great looking, usable interface that can grow with your organization!
The research phase varies based on the complexity of the product, timing, available resources and many other factors. By conducting user interviews, creating personas, I will understand how your users think and determine what the users need.
The user and testing phase starts by the application of a user-centered iterative process, creating user flows and testings them to help understand what works well for users and what can be improved making your users productive and successful.
I will collaborate with stakeholders and users in the creation of a well-organized content using taxonomies that will help increase “findability” of your information by organizing intuitive navigation, and search systems.
After establishing end-user expectations, the design phase starts via the creation of wireframes, mockups and visual guide documenting the representation of the page structure and interactive prototype simulating interaction experiences maintaining a consistent aesthetic, shaping communications and interactions.
I am a Sr. Visual Designer with over 15 years of professional experience, who makes visual and usability improvements to online products, streamlining the user experience and maximizing user-engagement. When I am not researching a solution to a product or service, you can most likely find me paddle boarding in the Potomac, riding my e-bike across the city or brushing up on the latest digital design trends.
I am a Creative Director, Visual Designer, and Consultant with a passion for design with over 15 years of experience in visual communications working across Branding, Digital, Print and Experiential consulting for non-profits, government, financial, retail, broadcast, and advertising firms.
For the past five years, my focus is in the area of user experience research and design. I use strategic design thinking to create intuitive and thoughtful user experiences supporting business objectives and user needs and has worked in a variety of federal, commercial and non-profit projects.
I have experience with all stages of the user-centered design process, including user research, gathering requirements, prototyping, visual design, user testing, accessibility (Section 508 compliance), and production.
I hold a BFA in Graphic Design from Savannah College of Art & Design, Georgia.
Some of the most recent projects I've worked on.
Feel free to connect and ask anything about my services.