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Think

Let's create, design, build digital products and web applications with intuitive and thoughtful user experiences that engage people to use.

Learn More
  • The Broadcasting Board of Governors logo
  • Voice of America (VOA) logo
  • Akamai logo
  • MyPBS intranet logo
  • UnitedWay logo
  • WorldBank logo

What I can do for you

Hi, I'm Deborah Arroyo, and I provide creative visual design solutions based on user experience research. I can help your organization improve the digital user experience for your users by applying lean UX and user-centered design methodologies to user interface design. I will create a customized user interface which includes a design system and scalable usability processes. The result is a great looking, usable interface that can grow with your organization!

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    User Needs Analysis

    The research phase varies based on the complexity of the product, timing, available resources and many other factors. By conducting user interviews, creating personas, I will understand how your users think and determine what the users need.

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    User Experience & Usability

    The user and testing phase starts by the application of a user-centered iterative process, creating user flows and testings them to help understand what works well for users and what can be improved making your users productive and successful.

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    Information Architecture

    I will collaborate with stakeholders and users in the creation of a well-organized content using taxonomies that will help increase “findability” of your information by organizing intuitive navigation, and search systems.

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    Visual Design

    After establishing end-user expectations, the design phase starts via the creation of wireframes, mockups and visual guide documenting the representation of the page structure and interactive prototype simulating interaction experiences maintaining a consistent aesthetic, shaping communications and interactions.

  • About Me

    I am a Sr. Visual Designer with over 15 years of professional experience, who makes visual and usability improvements to online products, streamlining the user experience and maximizing user-engagement. When I am not researching a solution to a product or service, you can most likely find me paddle boarding in the Potomac, riding my e-bike across the city or brushing up on the latest digital design trends.

Say Hello

Feel free to connect and ask anything about my services.