Let's create, design, build digital products and web applications with intuitive and thoughtful user experiences that inspire people to use.

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About Me

I am Deborah Arroyo, a Sr. Visual and User Experience designer with over 15 years of professional experience in design and art direction. I make visual and usability improvements to online products, streamlining the user experience and maximizing user-engagement. When I am not researching a solution to a product or service problem, you can most likely find me paddle boarding in the Potomac, riding my e-bike across the city or brushing up on the latest user experience and digital design trends.

Design Services

I help create digital products that are beautiful, functional, and useful by understanding your brand and user needs to meet and exceed people’s expectations while delivering a product form that embodies your brand personality and delights your users.

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    Stakeholder Interview
    Field Research
    User Research
    User Interview
    Data Gathering

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    Persona Analysis

    Persona development
    User Stories
    Journey Map

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    Concept Design

    Navigation Models
    Screen Flow Wireframes
    Information Architecture
    Card sorting

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    Visual Design

    Branding (ex. Style Guide etc.)
    UI Assets (ex. icons, etc.)
    UI Widgets (ex. buttons etc.)

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    User Flows interactions
    InVision/Sketch Prototype
    Html5/CSS3 Prototype

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    Usability Testing

    Product Surveys
    Focus Groups
    Direct Observation
    Continue Evaluation

«Design is not just what it looks like and feels like.
Design is how it works.»

Say Hello

Let's connect, partner to design and build something great.