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Modular Email System for the Enterprise.

The Broadcasting Board of Governors (BBG) is an independent U.S. Government agency that distributes content to affiliates around the world through Voice of America (VOA), Radio Free Europe, and others. The mission of BBG and its broadcast channels is to inform, engage, and connect people worldwide in support of freedom and democracy.

Problem

Business Technology

▪ Losing engagement to alternative content resources
▪ How might we improve affiliate engagement and maximize the distribution and reach of VOA News Center content?

Research Analysis

Easy to create consistent branding templates for non-technical users.

Solution

How we work

Email marketing list using a no-code, custom modular email system, and templates that are responsive and compatible with lots of email clients and devices.

Product Development

We created a responsive design modular blocks, displayed well on different devices and screen sizes in a variety of formats.

Impact

Content utilization and email marketing increased 25% after modular system implementation.

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